PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS AND THE FAQ BEFORE REGISTERING FOR THE GOOGLE ADSENSE ONLINE PROGRAM. PARTICIPATION IN THE GOOGLE ADSENSE ONLINE PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.
Introduction. This agreement (â€œAgreementâ€œ) between You and Google Inc. (â€œGoogleâ€œ) consists of these Google AdSense Online Program (the â€œProgramâ€œ) Standard Terms and Conditions (â€œTerms and Conditionsâ€œ). A description of the Program, as generally offered by Google, is available at the Program Frequently Asked Questions (â€œFAQâ€œ) URL, located at https://www.google.com/adsense/faq, or such other URL as Google may provide from time to time. â€œYouâ€ or â€œPublisherâ€ means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.
o AdSense for Search. If You have elected to receive Search Results, You will display on Your Property(ies) a Google search box (a â€œSearch Boxâ€œ) in accordance with the specifications provided by Google. Except for related Google queries, all search queries (including queries entered into an Ad search box) must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Property(ies). You will send any and all queries (without editing, filtering, truncating, appending terms to or otherwise modifying such queries individually or in the aggregate) to Google and Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages that may be hosted by Google (each, a â€œSearch Results Pageâ€œ), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time.
o AdSense for Content. All content and Property-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as ad units (such groups of Ads and/or Links collectively referred to as â€œAd Unitsâ€œ) in standard formats as offered generally by Google from time to time, as may be described in the FAQ. You may select a format approved by Google for the display of Ad Units in connection with the Property(ies), but You acknowledge and agree that Ads and/or Links: (i) shall only be displayed in connection with the Property(ies), each of which is subject to review and approval by Google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein.